How the 10 Worst 4 marketing orientations Fails of All Time Could Have Been Prevented

https://periodicos.ufpel.edu.br/ojs2/index.php/dissertatio/user/viewPublicProfile/144028

The acquisition funnel, or getting funnel, is often a client focused promoting product which illustrates the theoretical shopper journey to the acquisition of the products or services. In 1898, E. St. Elmo Lewis